Privacy Policy

Your privacy and trust are very important to Pacifico Tours S.A. de C.V. Therefore, we want to ensure that you are informed about the measures we take to safeguard the privacy, integrity, handling, and protection of your data, in compliance with the Federal Law on Protection of Personal Data Held by Private Parties, published in the Official Gazette of the Federation on July 5, 2010 (hereinafter referred to as the “Personal Data Law”).

Identity of the “Controller”

Pacifico Tours S.A. de C.V. is a legally incorporated legal entity under the laws of the United Mexican States, with its registered address at Blvd. Marina SN, Int. Gali Plaza No. 41, Col. Centro, 23450 Cabo San Lucas, B.C.S., Mexico.

Data Collection

Pacifico Tours S.A. de C.V. may collect from you certain personal data (“Personal Data”) and/or financial data (“Financial Data”) necessary for the proper delivery of our services (“the Services”). Such Personal and/or Financial Data may include, but is not limited to:

  • Full name
  • Contact information such as address, telephone numbers, fax number, mobile number, and email address
  • Personal identification details such as age, gender, marital status, and nationality
  • Government-issued identification details such as Federal Taxpayer Registry (RFC) and/or Unique Population Registry Code (CURP)
  • Information about third parties related to you, such as names of family members or companions, in relation to the provision of our Services
  • Emergency contact details
  • Credit card and bank account information

Purpose of Data Processing

The Personal and/or Financial Data you provide may be used for the following purposes:

  • Carrying out all activities related to the operation of the requested Services, including, but not limited to: processing requests, managing the Services, and handling billing, clarifications, inquiries, and charges
  • Offering, managing, and promoting the Services
  • Offering products, promotions, and benefits associated with the Services and establishments that accept them, via electronic, telephone, or print means
  • Creating and implementing analytical and statistical processes
  • Managing collections and pursuing payments related to the Services
  • Performing any complementary or auxiliary activity necessary for the provision of the Services
  • Contacting designated individuals in case of an emergency
  • Conducting inquiries, investigations, or reviews regarding complaints or claims
  • Contacting medical personnel or other service-related professionals
  • Contacting you regarding any matter related to the Services or this Privacy Notice

Disclosure of Personal and/or Financial Data

Since processing your Personal and Financial Data is essential to providing our Services, Pacifico Tours S.A. de C.V. may need to share this information with affiliated companies, unaffiliated third parties, business partners, and external consultants. You hereby expressly consent to the transfer of your data to the following entities:

Unaffiliated Third Parties

Pacifico Tours S.A. de C.V. may share your Personal and Financial Data with unaffiliated service providers of complementary or auxiliary services, including telemarketing companies, sales agents, data processors, marketing distribution companies (digital or print), courier services, security and value transport companies, advertising agencies, and data storage services (physical or electronic), in order to support the provision of our Services.

Business Partners

Your data may also be shared with our business partners for the management and operation of services complementary to our core offerings. This includes software or IT infrastructure providers that support the delivery of our Services.

External Consultants

Pacifico Tours S.A. de C.V. may disclose your data to external consultants for the purpose of managing collections and defending against any legal claims arising from the provision of the Services. These consultants may include collection agencies and external auditors (legal and accounting).

Information Collected in E-mails and Web Forms

If you should choose to provide us with personal information – as in an e-mail or by filling out a form and submitting it to us through our website – we will use that information to respond to your message and to help us get the information you have requested. If you create a booking or make a purchase through our websites, we will use your information to provide you with the product(s) or travel services selected.

Pacifico Tours S.A. de C.V. does not collect personal information for commercial marketing or distribution to any other organizations. Messages sent via the Internet can be intercepted. If you are concerned about sending your personal information to us via the Internet, you can use another method such as fax or regular mail.

The personal information we collect about you is given by you directly, by a tour organizer, or by someone for whom you are an emergency contact or next of kin. This information may include:

  1. Basic information like name, email, phone number, and other contact details;
  2. Address, travel, health, medical, allergy, diving, personal preferences, and transaction details as they pertain to your traveling with us;
  3. Notes, message history, information, discussions, feedback, and surveys regarding your booking, reservation, or purchase;
  4. Job applications, CV, cover letters, references, interview notes, and/or employment records as they pertain to your employment with us;
  5. Shipping and/or billing information.

Pacifico Tours S.A. de C.V. (Sunrider Tours) website may contain links to other sites. We are not responsible for the content and the privacy practices of other websites and encourage you to examine each site’s privacy policy and disclaimers and make your own decisions regarding the accuracy, reliability, and correctness of material and information found.

Third-Party Services

We do not sell your information to third parties. We may collect some personal information from third parties either directly or indirectly:

  1. We may collect personal and/or contact details from a third party – such as Facebook, Twitter, Skype, WhatsApp, Instagram, or other Social Media – if you contact us, “like”, or “favorite” us using a third party service. The information obtained from this third party is controlled by that third party, or your settings within that third party service.
  2. We use Google analytics to track usage of our website in a manner that does not provide personally identifiable information. This is used to track website usage patterns, problems, and track effectiveness of our marketing campaigns.

Means for Exercising “ARCO Rights”

In accordance with the Personal Data Law, you have the right to access, rectify, cancel, or object to the processing of your personal data (“ARCO Rights”) by directly contacting our organization.

Access:

You may request information regarding your Personal and/or Financial Data held by Pacifico Tours S.A. de C.V. by submitting an ARCO Rights Request Form to our Specialized Customer Service Unit, which can be obtained from the same unit.

Rectification:

If any of your data is incorrect or inaccurate, you have the right to request its correction. For your protection, we may ask you to provide documentation verifying the requested changes.

Cancellation:

You may request the cancellation of your Personal and/or Financial Data held by Pacifico Tours S.A. de C.V. after the conclusion of our Services. Please note that we are not obligated to delete your data in cases where the Personal Data Law stipulates exceptions.

Objection:

You may object to the processing of your Personal and/or Financial Data for legitimate reasons. However, Pacifico Tours S.A. de C.V. may be exempt from suspending data processing under certain provisions of the Personal Data Law.

Please note that exercising your ARCO Rights is free of charge. However, Pacifico Tours S.A. de C.V. may charge you the justified costs of shipping or reproducing the requested information, if applicable.

Under the Personal Data Law, you have the right to revoke your consent to the processing of your data at any time. This right shall be exercised following the same procedure outlined in Section 5 above and according to the provisions of the Personal Data Law.

Changes to the Privacy Notice

Any changes to this Privacy Notice will be made by Pacifico Tours S.A. de C.V. and will be published in a newspaper, on our website at https://www.sunridertours.com, and/or sent via email.

Specialized Customer Service Unit

This Privacy Notice is available at the Specialized Customer Service Unit of Pacifico Tours S.A. de C.V.:

Address:
Blvd. Marina SN, Int. Gali Plaza No. 41, Col. Centro, 23450 Cabo San Lucas, B.C.S., Mexico
Phone: +52 (624) 143 2252
Email: info@sunridertours.com
Business Hours: Monday to Saturday, 8:30 AM to 6:00 PM

Feel free to contact us for information regarding the security and data protection measures implemented by Pacifico Tours S.A. de C.V. to safeguard your information. We also welcome any questions or comments you may have regarding how we collect, use, or protect your data.